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Increase Your Prices

Sep 15, 2019

In business, you can charge whatever you want. You can even be the MOST expensive lash artist in your community and be wildly successful. In fact, the higher-priced studios are typically busier than the bargain-priced ones. The key is to offer more value than you charge. So, if you want to charge top dollar you can! Just make sure you justify your prices with results, atmosphere, an excellent customer experience, product consistency, and as many perks and benefits as you can squeeze into a lash appointment. 

Begin preparing for the increase a few months before you plan to implement it.

Here is a simple bullet point list of the basic process for raising prices:

  • Ask clients for testimonials and publish them so you have social proof of the value you offer and the results you provide.
  • Will your price increase be substantial enough to affect your client list? Will you lose some people? If so, update your marketing strategy to attract a new, more ideal client.
  • Do the math and make...
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