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5 Things to Consider Before Reopening

May 15, 2020

by Emily Lee

I’ve been teaching infection prevention and control (IPAC) for the Lash Industry for several years, and though my higher-than-the-average-bear standards have been making some headway in lash salons globally, it was still a bit of an up-stream swim at times. If someone would have told me in 2019 that a global event in 2020 would result in throngs of people suddenly contacting me to help them up their IPAC game, I would have thought I was being Punk’d. I am, however, so happy to find this silver lining in the dark pandemic cloud. 

As our industry gears up to reopen our doors to clients, here are five things to consider before reopening.

YOUR HEALTH

Are you in good general health? Are you high risk or live with someone who is? If you are not a low risk individual, or are very concerned about reopening, you may want to think about delaying your reopening until things stabilize a bit. Just because you are allowed to reopen, it doesn’t mean you have to...

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Increase Your Prices

Sep 15, 2019

In business, you can charge whatever you want. You can even be the MOST expensive lash artist in your community and be wildly successful. In fact, the higher-priced studios are typically busier than the bargain-priced ones. The key is to offer more value than you charge. So, if you want to charge top dollar you can! Just make sure you justify your prices with results, atmosphere, an excellent customer experience, product consistency, and as many perks and benefits as you can squeeze into a lash appointment. 

Begin preparing for the increase a few months before you plan to implement it.

Here is a simple bullet point list of the basic process for raising prices:

  • Ask clients for testimonials and publish them so you have social proof of the value you offer and the results you provide.
  • Will your price increase be substantial enough to affect your client list? Will you lose some people? If so, update your marketing strategy to attract a new, more ideal client.
  • Do the math and make...
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