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The Lash Association

The Lash Association's board members consist of both industry and non-industry personnel. These industry leaders have voluntarily dedicated their time to assisting NALA with developing standards and regulations for the lash industry. Every year, the Board of Advisors meet for quarterly meetings where we discuss industry trends, products, application requirements, industry standards, and how we can continue to elevate the lash industry.

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2025 BOARD OF ADVISORS

This elite group of advisors play a key role in helping to determine the standards set forth by NALA.

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NALA President & Lash Industry Advocate

Georgia Shephard

Alberta, Canada

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Founder & CEO of Lauren Elyse & Co and Lashworx Academy 

Lauren Elyse Conway

New South Wales, Australia

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Eyegienist

Samantha Walters

New Brunswick, Canada

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Founder & CEO of THE LASH SHOP and THE BROW SHOP

Fendi Oung

Ontario, Canada

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Founder & CEO of LV Lash and Brow

Lead Educator at The Lash Ritual

Jessica Dowd

Pennsylvania, USA

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Founder & Director of BeautyPro Media

Emily Lee

British Columbia, Canada

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Founder of E THE LOOK & IGI

Ethel Reddy

California, USA

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Founder & CEO of Beautique NBPT

Leah Lynch

Massachusetts, USA

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Owner of Prestige'd Studio

Amanda Wilson

Alberta Canada

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Lead Educator at Noir Beauty Lounge

Sandy Landsborough

Manitoba, Canada

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Owner of ACLA Studio

Abigail Creeden

Ontario, Canada

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CEO & Educator at Master Lashing

Heydy Garcia

Florida, USA

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Founder & CEO of Everyday Beaut

Juliana Phillips

Kansas, USA

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Founder & CEO of SNOB Inc

Lesley Johnson

British Columbia, Canada

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Founder & CEO of Lifestyle Lash Academy and Founder of The Elite Lash Convention

LaCrecia Steward

Texas, USA

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Owner of Honeycomb Beauty

Devon Costello

Massachusetts, USA

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Co-Founder & CEO of Lure Lash Pro

Carmela Martinez

New Jersey, USA

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NALA - Spanish Representative

Begoña Quijano

Ciudad de México

APPLY TO BE ON THE BOARD

NALA will not open applications until spring 2026. However, please feel free to email us at info@nala-lashassociation.com for more information.

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© 2023 NALA - National Association of Lash Artists

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