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5 Things to Consider Before Reopening

May 15, 2020

by Emily Lee

I’ve been teaching infection prevention and control (IPAC) for the Lash Industry for several years, and though my higher-than-the-average-bear standards have been making some headway in lash salons globally, it was still a bit of an up-stream swim at times. If someone would have told me in 2019 that a global event in 2020 would result in throngs of people suddenly contacting me to help them up their IPAC game, I would have thought I was being Punk’d. I am, however, so happy to find this silver lining in the dark pandemic cloud. 

As our industry gears up to reopen our doors to clients, here are five things to consider before reopening.

YOUR HEALTH

Are you in good general health? Are you high risk or live with someone who is? If you are not a low risk individual, or are very concerned about reopening, you may want to think about delaying your reopening until things stabilize a bit. Just because you are allowed to reopen, it doesn’t mean you have to...

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Make The Most of The Situation - COVID 19

Mar 28, 2020

During this time away from work we need to find ways to stay positive. Sure, this is not always easy when there's so much to be concerned about right now, but I suggest focusing on a combination of planning and goal-setting, for when business is ready to start back up again, and self-care, to keep you strong in your body and mind. It may help you to cope with this pandemic if you feel like you are still moving forward and taking action towards the goals you've always had and will continue to have in the future.

A lot of things are out of our hands at the moment. We can't control what's happening in the world but we can control how we CHOOSE to react to it.


Choose an attitude of gratitude.
Choose to be positive.
Choose to trust that everything will soon be even better than it was before.
Choose to see all the good things that are happening in your community right now.
Choose to trust that our government will take care of us.
Choose to be happy.

I highly recommend doing daily...
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Responding to Negative Reviews

Feb 05, 2020

As Lash Artists, we strive to make everyone happy!! It's just who we are.

Professionals in a client-based career tend to be people-pleasers. This makes it especially hard when someone gives us negative feedback or writes a bad review. It's like a punch in the gut.

Why is she so mean??

What is her problem??

The truth is, it's not personal. And it's impossible to please ALL of the people ALL of the time!

When you get that kick in the stomach it is important to react professionally, not emotionally. Well obviously you will have some level of emotional reaction - what I mean is - don't do anything until you've PROCESSED THE EMOTIONS and can respond professionally.

The thing about negatives reviews is that they can actually be A GOOD THING! Yes, you heard me (or read me) right!

Every review you receive online is an opportunity for you to market yourself and your business, whether they are good reviews or good not-so-good reviews. Even the nastiest...

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NALA is Serving in 27 Countries and 3 Languages

Dec 14, 2019

2019 has been an incredible year for NALA. We’ve come a long way in just over three years and we are so excited to serve lash communities around the world. This year we offered services, resources, education and accreditation in 27 countries and 3 languages.

Thank you to all the lash professionals who support the association in: 

We have so many amazing things planned for 2020 and we look forward to continuing to do all we can to ensure the success of every lash artist and educator across the globe! Learn more about NALA and our mission to serve our community.

 

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Implement Procedures In Your Lash Business

Dec 08, 2019

Implementing a well-defined course of action for each of your daily business activities will not only make your life easier but will help increase revenue for your business. Following consistent behaviour will also help your clients to trust you because they know what they can expect EVERY time they visit your studio.

When you systemize your business and make your daily procedures clear and easy-to-follow, you are more likely to adapt when your business grows. Without these processes in place, everything may become overwhelming when your client list grows and when your responsibilities grow with each new level of success.

Growth and success should be a time for celebration. To avoid overwhelm and potential chaos create a list of all your business tasks and break them down into these categories:

  • Administration.
  • Sales and Marketing.
  • Client Management.
  • Financial Duties.

Record your step-by-step processes for each categorized task.

Here are some examples of regular duties in a lash...

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Jennifer Helgren To The Rescue.

Nov 25, 2019

A sad story with a happy ending, by Levi Shephard.

 
Our Quality Control Manager, recently received an email from a young lady who was looking for more information about her “educator”. She had been having some problems and reached out to us for help. After a couple of detailed messages we all realized that the student had been the victim of fraud.

Her story was shocking to us! - After paying a hefty tuition for a lash extensions course, which she believed was being offered through NALA, her instructor directed her to some youtube videos as her basic training. Not videos created by the educator, but just some general instructional videos posted by other people. The student continued to have a negative experience with her educator and never actually received what she paid for.

Without going into the details about her issues with her educator, we were very disturbed here at head office to hear that this aspiring lash artist had endured such a terrible...
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How To Win a NALA Award

Nov 10, 2019
 

The NALA Industry Awards have been so enthusiastically received by the lash community. We are thrilled and excited to be able to provide these awards every year as a way of celebrating the great leaders, mentors, and game-changers in the lash world.  

Our industry is abundant with professional lash artists, product suppliers, and educators who care about the advancement of the lash trade. NALA wants to reward these companies and individuals for their many selfless deeds, which play a determining role in raising standards and enhancing our chosen field of work. We strive to shine a bright light on everyone who is making a positive impact in our community - as this helps us all to move forward more positively. 

I wrote this article to outline how YOU can be in the running to win a NALA Industry Award, and it all begins with the nominations. 

Nominations are open every year from November 1 until December 31. We will not accept late submissions, so please be sure...
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NALA Accreditation

Nov 05, 2019
The NALA Seal of Accreditation is known as the Michelin Star of the lash industry, making it the highest accolade a lash academy can earn.

NALA accreditation is a useful and valuable process used to evaluate, assess, and monitor the quality of education a student receives at a lash training facility. NALA's Accredited Academies voluntarily hold themselves to a higher standard. Our accreditation process is a form of peer evaluation benefiting lash academies, students, lash artists, and the lash industry as a whole.

NALA is a non-governmental, international accreditation agency. We rely on our Board of Advisors to help establish our accreditation requirements. Our high standards, developed over seven years of global research, continue to evolve with our ever-changing industry. 
 
NALA holds our accredited academies to an extremely high standard because we understand that quality education is the foundation of our entire industry. 

NALA's accreditation process was created...
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INDUSTRY HOT TOPIC - Pre-made fans.

Oct 14, 2019

NALA must constantly review and update our recommended standards and terms of membership in order to keep up with the ever-changing industry.

One of our top subjects this year has been the use of pre-made fans.

NALA currently holds the position that using pre-made volume fans on clients is not acceptable practice. NALA Members are bound to NALA standards and therefore are not permitted to use them. There are a few reasons for this:

  1. There are a multitude of different kinds available with too many unanswered questions and variables to be explored.
  2. Pre-made fans are being purchased and used by lash artists who are NOT volume trained. The concern is, these artists may not have the comprehensive understanding of safe fan applications. Artists applying volume fans need to understand how different weights and fan widths will affect the natural lash. Proper selection, creation and placement of fans is vital for protecting the integrity of the...
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Increase Your Prices

Sep 15, 2019

In business, you can charge whatever you want. You can even be the MOST expensive lash artist in your community and be wildly successful. In fact, the higher-priced studios are typically busier than the bargain-priced ones. The key is to offer more value than you charge. So, if you want to charge top dollar you can! Just make sure you justify your prices with results, atmosphere, an excellent customer experience, product consistency, and as many perks and benefits as you can squeeze into a lash appointment. 

Begin preparing for the increase a few months before you plan to implement it.

Here is a simple bullet point list of the basic process for raising prices:

  • Ask clients for testimonials and publish them so you have social proof of the value you offer and the results you provide.
  • Will your price increase be substantial enough to affect your client list? Will you lose some people? If so, update your marketing strategy to attract a new, more ideal client.
  • Do the math and make...
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