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The Lash Association




HOW I BUILT A NALA ACCREDITED ACADEMY FROM A PERSONAL MISSION
What started as a gift for one woman has now evolved into Lash Intensive®: Bespoke Lash EducationTM, a 1,500-page, NALA Accredited Academy curriculum taught in Arizona and built to empower lash artists around the world...
NALA Reception
Jul 303 min read
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Looking for A Quality Lash Artist?
Hey lash Sista!! It’s ok, sometimes we need to find a new lash artist…
But, you know the feeling you get when it’s time for your first ap

Georgia Shephard
Nov 19, 20242 min read
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5 Financial Goal Examples for Lash Artists & Techs
From stabilizing income to expanding your client base, here
are five financial goals that every lash artist should consider...

Team Gloss Genius
Oct 23, 20244 min read
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Land that Lash Job: Find your Perfect Fit!
So, you’re ready to dive into the lash industry and that first job....before you rush in let’s take a moment...

Jancina Dyer
Sep 16, 20243 min read
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Lash Tech Marketing & Event Ideas To Attract Clients
Here are some innovative ideas to help your lash studio thrive.

Team Gloss Genius
Aug 15, 20242 min read
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How to Use Search Engine Optimization to Grow Your Lash Business
How to use SEO to grow your lash business and increase your visibility.

Team Gloss Genius
Jul 30, 20243 min read
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How to Boost Revenue with Reviews as a Lash Artist
Learn actionable techniques for getting glowing testimonials more frequently for your lash business.

Team Gloss Genius
May 20, 20243 min read
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10 Strategies to Build Your Lash Clientele
We've partnered with GlossGenius to bring you some proven strategies to help build your clientele and stay a cut above the rest.

Team Gloss Genius
Apr 26, 20242 min read
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Navigating the FTC's Ban on Non-Compete Clauses: What It Means for Lash Artists
What does the non-compete ban in America mean for lash artists?
NALA Reception
Apr 24, 20242 min read
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Optimize & Rise - NALA's Business Boost For Lash Artists
Are you feeling discouraged, like the times are against you and you might have to give up your business in the lash industry?
We hear you.
Levi Shephard
Nov 22, 20232 min read
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Licensed To Lash! - Do the new laws affect you?
The state of Tennessee U.S. announced an Eyelash Specialist and Eyelash Service Shop license that went into effect July 1, 2023.
Levi Shephard
Nov 6, 20232 min read
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What are the requirements for becoming a lash educator?
Do you need a license to do lash extensions in your area? Find out in this blog.
Levi Shephard
Jun 19, 20232 min read
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Attracting New Lash Clients
One question that many new lash artists have is: "How do I attract new clients?" The long and short of it is - it won't happen overnight.
Levi Shephard
Oct 12, 20222 min read
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Keeping Up With Trends
The lash industry is ever-changing. How can you be expected to keep up?
Levi Shephard
Oct 5, 20222 min read
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Friends and Family Pricing
Do you offer discounted or free lash services to your friends and family?
Levi Shephard
Sep 14, 20222 min read
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The 8 Most Common Mistakes Made by Business Owners
You are bound to make mistakes. As long as you embrace the mistake as a lesson and grow from it, it is more of a blessing than a 'mistake'.
Levi Shephard
Aug 2, 20223 min read
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Is Your Client Allergic To Lash Extensions?
Here are the steps to take at the first sign that shows your client may be irritated by their treatment.
Levi Shephard
Jul 3, 20222 min read
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INDUSTRY HOT TOPIC - Pre-Made Fans
The lash industry has recently introduced pre-made fans. Everyone's wondering, are they safe for NALA members to use?
Levi Shephard
Oct 13, 20192 min read
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The Client Experience
As a lash artist, one of your main focuses is creating an amazing experience for your clients. At. Every. Single. Appointment.
Levi Shephard
Jun 6, 20191 min read
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What's The Difference Between Certification and Accreditation?
Let NALA teach you the difference between certification and accreditation for BOTH lash artists and lash educators.
Levi Shephard
Jun 3, 20183 min read
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