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The Client Experience

Lashes are a luxury service. They’re frivolous and expensive. As a lash artist you need to be focused on creating an amazing experience for your clients. From the moment they discover you online to the moment they see their new set of lashes in the mirror you need to make them feel special and create an experience that is absolutely delightful.

Put yourself in the client’s shoes and ask yourself if they are experiencing what you want them to feel.

  • Visit your website. Does it make you want to book an appointment?

  • Go through your social media profiles. Are they well branded? Do they offer value to your clients without being flooded with sales pitches?

  • Try to book an appointment with yourself, is it clear and easy?

  • Walk through the front door of your treatment space and look at it from their point of view, is it attractive and inviting?

  • Is it easy to pay after services?

  • Is it easy to rebook?

The client experience is ongoing. It never ends. Review your client experience often and make sure it is consistently amazing!

Disclaimer: This blog is intended for informational purposes and is not intended to replace formal business advice, financial advice, government regulations, or any other form of legal advice.

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