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Optimize & Rise - NALA's Business Boost For Lash Artists

Are you feeling discouraged, like the times are against you and you might have to give up your business in the lash industry?


We hear you.


Times are tough right now and everyone is feeling the pinch. In the beauty world, business is incredibly slow and people are struggling to pay their studios rent and even their personal bills. In fact we’ve seen many established lash entrepreneurs have been hit with an almost 60% decrease in clientele, forcing them to consider finding part time jobs or to quit lashing altogether.


Artists’ love for lashing and the freedom that comes with working for yourself, has now turned to high stress levels and declining mental health. It’s become extremely challenging for some to stay motivated and find ways to push through.


Business isn’t easy, with ups and downs coming at you from left and right, the financial hardships are just a part of the ride. If you’ve found yourself underprepared to make it through this, it can really seem impossible to keep going. Ultimately, tough times don't last, but tough people do.

We are sad to hear so many artists struggling. To reach out and support our lash community we have put our ‘Optimize Your Lash Business’ course on a pay what you can scale to make it accessible to everyone during this financially hard time.


HERE is the link to join the ‘Optimize Your Lash Business Course’ on the pay what you can scale.


We designed this online course to help lash artists all over the world scale their business and stay afloat in a sea of competition, so they can feel more confident and empowered.


What's in this course?


Using what you already have, this online course created by the National Association of lash Artists will guide you through the process of optimizing and maximizing your lash business, so you will be more efficient and more profitable.


  • Increase Clients

  • Increase RPC (revenue per client)

  • Decrease CPC (cost per client)

  • Improve Efficiency

  • Raise Your Prices


By the end of this course you will be set up to justify an appropriate price increase and the perceived value of your service, making it more attractive to customers who are willing to pay a premium for quality.


“Take. This. Course. If you're serious about transforming your lash business. The Optimize Your Lash Business Course is THE way forward. Levi has thought of everything to help make you and your lash business stand out from the rest. A clear and conscious guide. For success right at your fingertips. Do it now! 5 stars!" -Kai Bella


NALA is the lash association dedicated to helping you reach your highest level of success. If you're looking for more than a course, please join us in the Lash Business Success Strategies FB group. This community of lash business professionals joined together to collaborate, encourage, inspire and support one another. You’re not alone in the struggle and we believe in your future success!


HERE is the link to join the ‘Optimize Your Lash Business' course on the pay what you can scale.


Have questions about NALA? Check out our website or get in touch with our team.



Disclaimer: This blog is intended for informational purposes and is not intended to replace formal business advice, financial advice, government regulations, or any other form of legal advice.

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