Your policies provide the solid foundation that your business will stand on. To have a clear set of policies is beneficial to you, your staff, and your clients. Everything runs smoothly and everyone knows what to expect. Clear policies leave no room for undesirable clients taking up your valuable time.

Create policies that make sense to you. No one understands your business better than you do. Be sure your policies support the flow and function of your studio and services.

Creating The Policies.

To determine which policies you would like to have for your business, ask yourself these questions:

1. What are some of my current frustrations with my existing clients?
2. What general behaviours are unacceptable to me?
3. What really matters to me during the flow of my work day?
4. What behaviours cost me money?
5. What behaviours affect my other clients?
6. What is working well that I would like to enforce on ALL of my appointments?

Based on your answers you can...

Lashes are a luxury service. They’re frivolous and expensive. As a lash artist you need to be focused on creating an amazing experience for your clients. From the moment they discover you online to the moment they see their new set of lashes in the mirror you need to make them feel special and create an experience that is absolutely delightful.

Put yourself in the client’s shoes and ask yourself if they are experiencing what you want them to feel.

• Visit your website. Doe sit make you want to book an appointment>
• Go through your social media profiles. Are they well branded? Do they offer value to your clients without being flooded with sales pitches?
• Try to book an appointment with yourself, is it clear and easy?
• Walk through the front door of your treatment space and look at it from their point of view, is it attractive and inviting?
• Is it easy to pay after services?
• Is it easy to rebook?

The client experience is ongoing. It never ends. Review your client...