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Steps To Optimize Your Lash Business

Updated: Oct 4, 2023

Optimizing your Lash Business is beneficial for a many reasons:

  1. You will enjoy your work more if everything is running smoothly.

  2. You will feel like such a badass boss when you complete all of these steps!!

  3. Because you will have systems in place hiring and training staff will be SO much easier and more effective.

  4. You will be able to grow your business with much less trouble. Imagine growing a business small business into a large business without working out all the kinks first.

  5. You will free up valuable time.

  6. You will earn more money by increasing revenue AND improving your profit margins.

  7. You will create something that is sellable or duplicatable. SO if you ever need to sell or if you want to open more locations, you’re ACTUALLY in a position to consider these options.

BUT . . . . before you can do anything to optimize your business the first thing you need to do is make sure that you know your numbers.

If I were to ask you what is your cost per client would you be able to tell me?

Do you know how much revenue you earn in each month or each year?

Most of us start a lash businesses because we LOVE doing lashes! But in order for this business to be sustainable there has to come a day that you take a look at your numbers, take a look at your revenue and review your costs so you can determine what is working and what is not working in your business.

Once you understand your financials, here are the steps you need to follow in order to optimize and maximize your business:

  1. Increase your number of clients.

  2. Increase your RPC (Revenue Per Client).

  3. Decrease your CPC (Cost Per Client).

  4. Improve efficiency in your business.

  5. Raise your prices!

Dedicating some time to focusing on each of these steps has the ability to dramatically improve your lash business!

If you would like a detailed guide of how to optimize your lash business, check out our online workshop. The online workshop is just under an hour and will guide you through each of the steps in detail.

I wish you the best of luck with you lash business! You may also find my blog about implementing procedures helpful.

Levi Shephard

NALA President.

Disclaimer: This blog is intended for informational purposes and is not intended to replace formal business advice, financial advice, government regulations, or any other form of legal advice.

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